40 Estimates and 20 Closed Jobs in Under 2 Months — How Devon Went from Idle Equipment to Booked Through June
I hope you enjoy reading this blog post.
Author: Brady Carlson | Co-Founder of Dirt2Dollars
Published Date: 4 May, 2026
Devon had equipment sitting idle for five months. His dozer hadn’t moved off the same job site since November. Word of mouth kept the lights on, but it wasn’t enough to keep every machine running — and for a contractor who’s been in business for seven years, that’s a frustrating place to be. Two months later, he’s completed 40 estimates, closed nearly 20 jobs, and is booked solid through the end of June.
Watch Devon tell the full story here:
The Problem: Good Equipment, Not Enough Work
Devon isn’t new to this. Seven years in business, solid reputation, quality work. But like a lot of established contractors, he was running into the same wall.
“We’ve always had pretty consistent work… but I have a lot of equipment that I bought that I wanted to get busy. My dozer’s been sitting on the same job since November. We just haven’t needed it anywhere else.”
Sound familiar? You invest in iron, you invest in your crew, and then half your fleet sits because you don’t have enough jobs to keep everything moving. The overhead doesn’t stop just because the work slows down.
Devon knew the math. He needed more volume — not just to grow, but to justify the equipment he’d already invested in.
The Wake-Up Call: Word of Mouth Has a Ceiling
Here’s the part that hits home for most contractors we work with. Devon said it best:
“As you guys preach, the word of mouth only goes so far anymore. How many people I’ve met that it’s like, geez, we didn’t even know you’re in business.”
Seven years in his area, and people in the next town over didn’t even know he existed. That’s the reality of relying on referrals and reputation alone. You’re invisible to anyone who isn’t already in your circle.
Word of mouth built your business. It won’t scale your business.
The Results: Not Even Two Months In
Devon signed up for our three-month flagship program. He wasn’t even through his second month when we had this conversation, and the numbers were already speaking for themselves:
40 on-site estimates completed — not leads sitting in a CRM, not phone calls that went nowhere. Forty real appointments with homeowners and property owners who needed work done.
Nearly 20 jobs closed with deposits taken — that’s a 50% close rate on estimates, which is strong for any contractor.
Booked through the end of June — from idle equipment in November to a full schedule five months out.
10 to 15 more estimates lined up for the next several days at the time of our call.
Far exceeded the 30-appointment guarantee before even finishing month two of a three-month program.
Devon’s dozer isn’t sitting anymore. Neither is anything else in his fleet.
What Made It Work
Devon didn’t have a marketing problem before us — he had a visibility problem. The work was out there. Homeowners in his area needed land cleared, lots graded, trees removed. They just didn’t know Devon’s company existed.
Our system put him directly in front of the right people at the right time. Targeted ads reaching property owners in his service area who were actively looking for land clearing and excavation services. Pre-qualified appointments booked directly on his calendar — not raw leads he had to chase down himself. A dedicated team handling the follow-up, the qualifying, and the scheduling so Devon could focus on running his business and showing up to estimates.
The expectations were set on his very first call with our team, and as Devon confirmed, those expectations held up throughout the process:
“Obviously it must have been good because they sold it… and those expectations were pretty much the same.”
No bait and switch. No overpromising. Just a system that does what we say it’s going to do.
The Proof of Concept
When we asked Devon how he felt about the results, the answer was simple. No hesitation. The proof is in the numbers — 40 estimates, 20 closed, booked through June. That’s not a theory. That’s a contractor whose entire pipeline changed in less than 60 days.
Devon went from having equipment collect dust to having more work than he can get to. That’s the difference between hoping for referrals and running a system.
Ready to See Results Like Devon?
If you’re a land clearing, excavation, or forestry mulching contractor and you’re tired of relying on word-of-mouth or watching expensive equipment sit idle, we should talk.
We’ve generated over $42+ million in land clearing estimates for contractors just like Devon — and we’re just getting started.
Book a Call with Our Team: https://link.toolboxx.co/widget/bookings/intro-blogs
