How Brian Closed 5 Jobs in His First Week (And Why Speed Matters More Than You Think)
From Skeptical to Expanding His Fleet — In Just 7 Days
I hope you enjoy reading this blog post.
Author: Brady Carlson | Co-Founder of Dirt2Dollars
Published Date: 2 January, 2026
Results at a Glance
5 Jobs Closed in First Week
From initial skepticism to excited about every new lead
$65K+ in Confirmed Work
Three mentioned jobs: $32K, $18K, $15K, plus additional jobs closed
4-5x Return on Investment
“You put $1 in, you get four, five back and you just keep doing that”
Already Expanding Operations
Bought another truck and brought in help to handle incoming work within the first week
The Company
Although we’ve only been working together for a short time, Brian has already seen the kind of results that most contractors spend months hoping for.
His business is a small land clearing and excavation company where every dollar matters and he’s very diligent about where it goes.
Like most small business owners, Brian was cautious about investing in paid advertising. He’d heard the promises before and approached the partnership with healthy skepticism.
The Challenge: The Small Company Dilemma
As Brian puts it, “especially as a small company where you’re making your money but you’re very diligent where it goes.”
This is the reality for most contractors who aren’t huge operations with unlimited marketing budgets.
Every dollar spent on advertising is a dollar that could go toward equipment, payroll, or keeping the business running.
When someone tells you to spend money on paid advertising, the natural response is skepticism about whether it will actually work and how long it will take to see results.
“I was skeptical, I’ll be honest… anyone is, you know.”
Problem vs. Solution
Before Dirt2Dollars | After First Week |
Skeptical about paid advertising | Excited about results and long-term potential |
Uncertain about ROI | Clear 4-5x return on ad spend |
Cautious with marketing dollars | Confident the money is being put to work |
Standard growth pace | Already bought another truck |
Solo or minimal help | Brought in a buddy to handle work |
Waiting for results | Closed 5 jobs in 7 days |
The Results: Week One Performance
In his first week working with Dirt2Dollars, Brian closed 5 jobs. The conversation mentions three specific projects worth $32,000, $18,000, and $15,000, bringing the discussed total to $65,000 in confirmed work.
The ROI of Paid Marketing Turned Skepticism into Excitement
Brian’s skepticism disappeared when he saw the return on his investment. Currently spending only $85 per day in ad spend, he’s consistently getting 4-5x back on every dollar. As he describes it, “you guys put the money to work and that’s the best thing. It’s like there’s my hard-earned money, they’re putting it together to triple it, double it, four X it.”
The transformation happened within the first week. “We actually just because of everything coming in, we just went and bought another truck.” He also brought in a buddy to help manage the growth. When a contractor goes from cautious about spending to purchasing equipment and hiring help within seven days, the results have clearly proven themselves.
What He Values Beyond the Jobs
When asked what he’d tell other contractors, Brian emphasized communication quality first. “The communication with you guys is awesome. You’re on top of it. You reply. There’s no waiting. There’s no guessing. You stand behind what you’re going to do and you do it.”
For a small business owner who watches every dollar carefully, this kind of responsiveness and follow-through matters just as much as the results themselves.
The Room to Scale
Brian is currently spending only $85 per day with room to scale up to $500-600 per day when he’s ready. If he’s closing $65,000+ in work at his current conservative spend level, the potential for growth at 10x that investment becomes substantial.
Common Misconceptions (And Why Brian's Experience Disproves Them)
Misconception 1: “It Takes Months to See Results from Paid Advertising”
Most contractors think paid advertising takes 3-6 months to start producing results. Brian closed 5 jobs and generated $65,000+ in his first week, proving that when campaigns are set up correctly with proper targeting and follow-up systems, results can come immediately.
Misconception 2: “Small Companies Can’t Afford Paid Advertising”
Small companies often think paid advertising is only for big operations with huge budgets. Brian’s $85 per day spend is generating substantial return. When you’re consistently getting 4-5x back on your investment, paid advertising becomes both affordable and necessary for growth.
Misconception 3: “Marketing Agencies Are Slow to Respond”
Many contractors have been burned by agencies that are hard to reach or unclear about what they’re doing. Brian’s main praise focused on communication quality and responsiveness. The team replies quickly, there’s no waiting or guessing, and they follow through on commitments.
Misconception 4: “You Need to Spend Big to See Big Results”
Brian isn’t spending $500 or $1,000 per day. He’s spending $85 per day and has already closed enough work to buy another truck and bring in help. Even at this conservative starting point, the results are substantial enough to drive real business growth.
What This Means for Other Contractors
Speed Changes Everything
When you’re skeptical about trying paid advertising, time becomes your enemy. Brian didn’t have to wonder for months whether the investment would pay off. He saw results in his first week, which is the difference between agencies that know what they’re doing and agencies that are figuring it out while spending your money.
Start Small, Prove the Model, Then Scale
You don’t need to spend $10,000 per month to test paid advertising. Brian started at $85 per day and closed $65,000+ in his first week. Start small, prove the return on investment, then scale when you’re ready.
Communication Matters as Much as Results
Brian’s advice wasn’t just about the jobs he closed but also about working with a responsive team that delivers on their promises.
For contractors who’ve been burned by agencies before, reliable communication and follow-through make results sustainable over time.
The Bottom Line
Brian’s story demonstrates what happens when paid advertising is executed correctly from day one. He started skeptically with a conservative $85 per day ad spend, closed 5 jobs totaling $65,000+ in his first week, saw a clear 4-5x return on his investment, and immediately began expanding his operations by purchasing another truck and bringing in help.
This isn’t a story about waiting 6 months to see if advertising might work. Brian had proof within seven days that the system was generating qualified leads and closing real jobs. When the return on investment is clear and immediate, you know whether the partnership is working.
As Brian describes it, you put a dollar in and consistently get four or five dollars back, then you just keep doing that. The simplicity of that return is what turned his initial skepticism into excitement and long-term commitment.
Ready to See What Week One Looks Like for Your Business?
If you’re skeptical about whether paid advertising can work for your land clearing or excavation business, Brian’s story shows it doesn’t take months to find out.
Book a call with our team to see if we’re a good fit to help you prove the ROI quickly.
