Is Dirt2Dollars Legit? Here's What You Need to Know Before You Sign Up
I hope you enjoy reading this blog post.
Author: Brady Carlson | Co-Founder of Dirt2Dollars
Published Date: 3 April, 2026
I get it. You Googled “Is Dirt2Dollars legit?” and ended up here. No hard feelings – in fact, I respect it.
If you’re a contractor thinking about investing in marketing, you should be skeptical. You should do your homework. You’ve probably been burned before by some agency that promised you the moon and delivered a handful of junk leads and a monthly invoice.
So let me be straight with you. I’m Brady, co-founder of Dirt2Dollars. I’m obviously biased – I built this company. But I’m also going to give you the most honest, transparent breakdown of who we are, what we do, and whether we’re the right fit for you. No sales pitch. No hype. Just the facts so you can make your own decision.
Watch the full breakdown:
Who Is Dirt2Dollars, Actually?
Dirt2Dollars is a marketing agency built specifically for contractors. We started by specializing in land management – land clearing, forestry mulching, excavation, brush removal, grading. The companies that do the dirty work nobody else wants to do.
We chose this niche because nobody was serving it well. The big marketing agencies don’t understand the land clearing business. They don’t know the difference between forestry mulching and bush hogging. They don’t understand seasonal demand, job pricing, or how contractors actually close deals in the field.
We do. That’s literally all we do.
Since then, we’ve expanded to work with outdoor living and HVAC contractors as well, but land management is our bread and butter. It’s where we built our reputation and where we have the deepest expertise.
Here’s what we actually provide:
- Facebook and Instagram advertising – targeted campaigns that generate leads in your service area
- Website design and builds – professional, SEO-optimized sites that convert visitors into quote requests
- Search engine optimization (SEO) – so you rank organically when people search for services like yours
- Google Ads management – pay-per-click campaigns that capture high-intent searches
- Lead calling and appointment booking – our call center answers leads, qualifies them, and books on-site appointments on your calendar
We’re not just running ads and handing you a list of phone numbers. We’re building a full lead-to-appointment pipeline.
"Is It a Scam?" - Let's Address the Elephant in the Room
I’ll be blunt. No, it’s not a scam. But I also understand why that question exists.
The contractor marketing space is full of garbage. There are hundreds of agencies running the same playbook: spin up some Facebook ads with stock photos, charge contractors $2,000-$5,000 a month, send them unqualified leads, and disappear when the results don’t come.
I’ve talked to contractors who’ve been burned two, three, four times by different agencies before they found us. Every single one of them was skeptical on our first call. And honestly? I’d rather talk to a skeptical contractor than a naive one. Skepticism means you’ve been around the block. It means you know what bad looks like, so you’ll recognize good when you see it.
Here’s what I can point to:
- Over $42 million in land clearing estimates generated for our clients across the country
- A 30 on-site appointment guarantee on our flagship offer – if we don’t deliver, we keep working until we do
- Contractors across the US working with us – not just in one market, not just one success story
- Real testimonials from real contractors who started with nothing and built six-figure-per-month operations
Those aren’t hypothetical numbers. Those are tracked, documented results from contractors who trusted us with their marketing dollars.
What Does It Actually Cost?
I’m not going to dance around pricing because you’re going to ask anyway.
Our flagship offer is a 3-month engagement. It includes a management fee of $7,500 plus $85/day in ad spend. That covers your ad campaigns, your website, your SEO foundation, our call center handling your leads, and the 30 on-site appointment guarantee.
Is that cheap? No. And I’d be concerned if it were.
Here’s how I think about it: if you’re a land clearing contractor and your average job is worth $3,000 to $15,000, how many jobs do you need to close from our leads to make your investment back? One? Two? Maybe three?
One of our clients – a guy who was literally renting machines when he started – closed $25,000 in his first week from just two leads. A $10K forestry mulching job and a $15K French drain. His entire marketing investment was paid back in seven days.
Another contractor hit $45,000 per month in essentially his first year of business, working only two to three days a week. Not at full capacity. Just from the leads flowing through his pipeline.
The question isn’t “can I afford the marketing?” The question is “can I afford NOT to have a predictable lead flow?”
When you’re relying on word-of-mouth, you’re at the mercy of chance. When you have a system generating qualified leads consistently, you can plan your schedule, hire crews, buy equipment, and scale with confidence.
"Will It Work in MY Area?"
This is one of the most common questions we get, and it’s a good one.
Short answer: yes, with a caveat.
We work with contractors across the United States. Urban, suburban, rural – we’ve run campaigns in all kinds of markets. The demand for land clearing, forestry mulching, and excavation exists virtually everywhere. People need lots cleared, brush removed, driveways graded, and land prepped for construction.
The caveat? We need to make sure we’re not already working with one of your direct competitors in the same area.
We don’t work with competing contractors in the same market. That’s a firm policy. If we’re already running campaigns for a land clearing company in your service area, we won’t take you on. We’re not going to pit our own clients against each other.
This is actually one of our biggest differentiators and, frankly, one of the best reasons to sign up sooner rather than later. Once we have a client locked in for your area, that spot is taken. If your competitor signs up before you do, you’re out of luck until they leave (and if they’re getting good results, they won’t).
The 30 Appointment Guarantee - What Does That Mean?
Our flagship offer comes with a guarantee of 30 on-site appointments within the 3-month engagement period.
Not 30 leads. Not 30 phone calls. Not 30 “inquiries.” Thirty booked, on-site appointments where a qualified homeowner is expecting you to show up at their property and give them an estimate.
If we don’t hit 30 appointments in three months, we keep working – at no additional management fee – until we do.
Why do we structure it this way? Because we know leads are meaningless if they don’t turn into real opportunities. Any agency can generate a list of names and phone numbers. The hard part is getting a qualified homeowner on the phone, vetting their project, and booking a real appointment on your calendar.
That’s what our call center does. When a lead comes in from your ads, our team calls them, qualifies the project, confirms they’re serious, and books the appointment. You show up, give the estimate, and close the deal.
All you have to do is show up and sell. We handle everything else.
What Actual Clients Say (Not What We Say)
I can talk all day about how great Dirt2Dollars is. But you didn’t Google “Is Dirt2Dollars legit?” to hear from me. You want to know what real contractors think.
Here’s what we hear from our clients consistently:
One contractor who started with us was renting equipment – no fleet, no established business. Within his first week, he closed $25K from two jobs. Now he’s doing close to $45K/month working two to three days a week in his first year of business. His goal is $100K/month, and he plans to get there by reinvesting more into marketing.
“”I don’t have to work a regular job anymore.””
That’s a direct quote from a real client. A guy who went from having basically nothing to building a business that generates more revenue in a month than most people make in a year.
Another client’s customer actually went out of their way to compliment the phone person who handled their initial call. That might seem like a small thing, but it tells you something important about how seriously we take the entire customer experience – not just the ads, but every touchpoint from first contact to booked appointment.
These aren’t cherry-picked outliers. These are the kinds of results we see when contractors actually follow the system: answer the phone (or let our team answer it), show up to the appointments, and close.
Common Objections (And Honest Answers)
“I tried marketing before and it didn’t work.”
I hear this constantly. And I believe you. Most marketing agencies aren’t built for contractors. They don’t understand your business, your customers, or your sales process. We do. That’s the difference between a generalist agency running your ads alongside a dentist and a restaurant, versus a team that exclusively serves your industry.
“I can’t afford it right now.”
I understand cash flow concerns – especially if you’re in a slow season. But consider this: how much is it costing you to NOT have leads coming in? If you’re sitting at home three days a week because the phone isn’t ringing, you’re losing way more than the cost of marketing. The contractors who invest during slow seasons are the ones who come out of them swinging.
“What if the leads are bad?”
Our call center qualifies every lead before it hits your calendar. We’re not sending you tire kickers or people who “just want a ballpark number.” We’re booking on-site appointments with homeowners who have a real project and are ready to get estimates. You’ll always have some that don’t close – that’s sales – but the quality of what we deliver is night and day compared to what most agencies provide.
“What if I’m too small?”
Some of our most successful clients started small. Like, renting-equipment small. You don’t need a huge operation to benefit from consistent lead flow. In fact, marketing is often what allows small contractors to grow into bigger ones. You can’t scale a business on word-of-mouth alone.
“How long until I see results?”
Most clients start seeing leads within the first week or two of campaigns going live. Booked appointments typically start flowing within the first month. But the real compounding happens in months two and three as your campaigns optimize, your SEO builds momentum, and your pipeline fills up.
How We're Different From Other Marketing Companies
Let me be specific about what sets Dirt2Dollars apart:
- Industry specialization. We only work with contractors. Land clearing, forestry mulching, excavation, outdoor living, HVAC. We’re not a generalist agency trying to serve everyone.
- Territorial exclusivity. We won’t work with your direct competitor in the same market. Your investment is protected.
- Full-service pipeline. We don’t just run ads. We build websites, optimize SEO, manage Google Ads, handle lead calls, and book appointments. You get a complete system, not a piece of one.
- Appointment guarantee. 30 on-site appointments or we keep working. That’s skin in the game.
- $42+ million in tracked results. This isn’t our first rodeo. We’ve generated over $42 million in land clearing estimates for contractors across the US.
- We actually understand your business. We know what a forestry mulching bid looks like. We know how excavation pricing works. We know that land clearing is seasonal in some markets. That context matters when we’re building your campaigns and qualifying your leads.
So... Is Dirt2Dollars Legit?
Yeah. We are.
But don’t take my word for it. Watch our client testimonials. Look at the numbers. Talk to contractors who’ve worked with us. And if you’re still skeptical after all of that – get on a call with our team and ask every hard question you’ve got.
We’d rather have a contractor who grills us for 30 minutes on a call and then signs up with confidence than someone who signs up blindly and has unmet expectations.
This isn’t for everyone. If you’re not willing to answer the phone, show up to appointments, and actually close deals – all the leads in the world won’t help you. But if you’ve got the skills and the work ethic and you just need a consistent pipeline of qualified opportunities?
That’s exactly what we build.
Ready to Get Started?
If you’re a land clearing, excavation, or forestry mulching contractor and you’re tired of relying on word-of-mouth or competing on lead-sharing platforms, we should talk.
We’ve generated over $42+ million in land clearing estimates for contractors just like you – and we’re just getting started.
Book a Call with Our Team https://link.toolboxx.co/widget/bookings/intro-blogs
