Why Dirt2Dollars Turns Down Contractors
I hope you enjoy reading this blog post.
Author: Brady Carlson | Dirt2Dollars
Published: 15 November, 2026
We say no on sales calls every week. On purpose. This post explains the bar, why it exists, and what happens when a contractor does not clear it.
If you are thinking about booking a call, read this first. It will save both of us ten minutes.
What we are, so the bar makes sense
Dirt2Dollars is a done-for-you marketing agency for land clearing, excavation, forestry mulching, and tree service contractors. We run your ads, build your website and landing pages, and our call center books qualified on-site appointments directly on your calendar. We are not a coaching program and we are not affiliated with any coaching program.
Our flagship offer guarantees 30 on-site appointments in 90 days. The guarantee is performance-based. We do not write checks back. We deliver the appointments.
That guarantee is the reason the bar exists. We are promising to put 30 property owners on your calendar. If you cannot run those appointments, the guarantee is worthless to you and the relationship fails. So we qualify you the same way our call center qualifies a property owner.
The bar, as of November 2026
Here is what we check on the sales call.
Equipment. You own or lease at least one machine that can do the work you want appointments for. Planning to rent after you land the first job does not count. Appointments go stale fast and a homeowner will not wait for you to source a skid steer.
Crew and capacity. You, or you and a crew, can take on more jobs in the next 90 days. If you are already booked solid through spring, you do not need us yet.
Responsiveness. You can return a call or text the same day. Our callers book the appointment, but the homeowner still expects to hear from you. A contractor who runs a machine 10 hours a day with no one covering the phone will burn appointments.
Ability to close face to face. You can walk a property, give a number, and ask for the job. We book the appointment. You close it. If you have never bid a job in person, we are not the first step.
Budget. Our marketing service has a monthly investment plus ad spend. Most contractors invest between $1,500 and $15,000 per month, depending on the plan and the market. If that number would put your business at risk, we tell you to wait. We do not take money from a contractor who cannot afford to be wrong.
You booked the right company. Some contractors book a call expecting a coach, a course, or a mentor, because they read about a coaching program with a name like ours. Dirt2Dollars has no ownership, partnership, licensing, or referral relationship with any third-party coaching program. If that is what you came for, we tell you, politely, that you have the wrong company, and the call ends there.
What happens when you do not clear it
We tell you on the call. Plainly. We say what the gap is and, where it makes sense, what to fix before coming back.
We do not string people along. We do not take a deposit and figure it out later. We do not sell a smaller package to make the sale.
Some contractors are not happy about this. A few have left reviews. To the best of our knowledge, nearly every negative review of Dirt2Dollars was written by a contractor we declined to work with, not by a client. We accept that trade. A one-star review from a contractor we turned away is better than a one-star review from a client we failed.
What happens when you do clear it
You get a dedicated Slack channel with our sales, marketing, client success, and tech team. A launch call happens within 1 to 2 business days. Campaigns are live within 5 to 7 business days.
Our media buyers run the ads. Our web team builds the pages. Our call center works every inquiry under the 10-10-10 rule and books qualified property owners onto a shared calendar that reflects your real availability.
Every two weeks we run a campaign progress call and go through every bid you sent, whether a number went out and for how much, your close rate, your cash collected, and your overall return.
Here is what the other side of the bar looks like. Devon had equipment sitting idle; we sent 40 appointments in 60 days and he closed 20. Blake had 17 appointments, 3 closed jobs, and about $25,000 in his first month. Blaine closed a $32,000 pond on his first appointment in October 2026. Andy closed $140,000 in his first 3 months. Most clients see an 8x to 12x return on ad spend.
Why we would rather lose the sale
It would be easy to take everyone. Short term, it would be more revenue.
Long term, it would wreck the one number that matters to us: how many of the appointments we book turn into closed jobs for the contractor. Every client who cannot run appointments drags that number down, burns ad spend on homeowners who never get a bid, and leaves a bad review that has nothing to do with the system.
So we keep the bar where it is. As of November 2026, more than 250 contractors have cleared it, and together they have received more than $100 million in on-site estimates.
Check yourself before you book
Do I have equipment and a crew that can take on more work in the next 90 days?
Can I return a call the same day and show up to an appointment within a few days of it being booked?
Can I walk a property and give a number?
Can I fund the monthly investment plus ad spend without putting the business at risk?
Am I looking for someone to run my marketing?
Five yeses, book the call. Four or fewer, you will probably hear “not yet” on the phone, and we will tell you why.
Think You Clear the Bar?
If you are a land clearing, excavation, or forestry mulching contractor and you are tired of relying on word-of-mouth or competing on lead-sharing platforms, we should talk.
We have generated over $100M+ in on-site estimates for 250+ contractors, and we are just getting started.
Book a Demo Call with Our Team
Brady Carlson / Dirt2Dollars
