From Competing on Angie's List to 10-15 Exclusive Leads Per Week
How Sean Bought a Second Machine and Focused Entirely on Forestry Mulching
I hope you enjoy reading this blog post.
Author: Brady Carlson | Co-Founder of Dirt2Dollars
Published Date: 23 January, 2026
Results at a Glance
10-15 Leads Per Week on Average
Consistent flow of exclusive forestry mulching and land clearing leads
30-40 Leads in a Single Week
Biggest week saw up to 40 leads in a 5-day period
Bought a Second Machine
Business growth supported equipment expansion
100% Focus on Forestry Mulching & Land Clearing
No longer bouncing between general construction and landscaping
From Shared Leads to Exclusive Leads
Stopped competing with multiple contractors on Angie’s List and HomeAdvisor
The Company
Sean Weni owns and operates Weni Outdoor Solutions. He’s been in business for several years, and, like many contractors in the forestry mulching and land-clearing space, he started out doing a mix of work, general construction, landscaping, and forestry mulching.
Whenever he got a forestry mulching job, he was ecstatic. But he just couldn’t keep the leads coming in consistently enough to focus solely on that type of work.
Before working with Dirt2Dollars, Sean was using Angie’s List and HomeAdvisor to generate leads. The leads came in, but he was never able to close anything because so many other contractors were competing for the same job.
The Challenge: The Shared Lead Problem
Sean’s experience with Angie’s List and HomeAdvisor is one of the most common frustrations contractors face with lead generation platforms.
“The leads would come in but I was never able to close anything because there’s so many other contractors competing for the same job.”
When you’re paying for shared leads, you’re not the only contractor the prospect is talking to. You’re one of five, ten, sometimes more contractors all competing for the same job. The prospect gets bombarded with calls and bids, and most of the time, the job goes to whoever gets there first or whoever undercuts everyone else on price.
For Sean, this meant he couldn’t predictably grow his business. He couldn’t invest in a second machine. He couldn’t focus entirely on the work he wanted to do, forestry mulching and land clearing. He was stuck bouncing back and forth between general construction, landscaping, and forestry mulching jobs just to keep the business going.
Problem vs. Solution
Before Dirt2Dollars | After Dirt2Dollars |
Using Angie’s List and HomeAdvisor | Exclusive leads from Dirt2Dollars |
Competing with multiple contractors per job | No competition – exclusive leads |
Couldn’t close shared leads | Consistent closings on exclusive leads |
Couldn’t keep forestry mulching leads coming in | 10-15 forestry mulching leads/week on average |
Bouncing between construction, landscaping, and mulching | 100% focused on forestry mulching and land clearing |
Inconsistent lead flow | Up to 30-40 leads in a single week |
One machine | Bought a second machine |
Reactive scheduling | Structured scheduling with app and Google Calendar |
The Results: Consistent Exclusive Leads
Since starting with Dirt2Dollars, Sean is getting 10-15 leads per week on average. And these aren’t shared leads where he’s competing with five other contractors. These are exclusive leads for his business.
“With Brady there is no struggle getting leads. I’ll say on average I’m getting 10 to 15 leads a week on average.”
His biggest week so far brought in 30 to 40 leads in a 5-day period. That’s not a one-time fluke. That’s the kind of volume that becomes possible when you have a consistent, predictable system generating exclusive leads.
And because the leads are exclusive, Sean is actually closing them. He’s not competing on price with ten other contractors. He’s showing up to qualified prospects who are ready to move forward.
What Changed: Doubling Down on What Works
The consistent lead flow allowed Sean to make a strategic decision that most contractors can’t make when they’re stuck in the referral trap or relying on shared lead platforms.
“I bought a second machine. I have doubled down and kind of catered to the market that I want to stay in, which is forestry mulching and land clearing. We’ve been able to strictly do this kind of work now.”
Before working with Dirt2Dollars, Sean was bouncing back and forth between general construction, landscaping, and forestry mulching. Whenever he got a forestry mulching job, he was ecstatic, but he just couldn’t keep the leads coming in consistently enough to focus solely on that work.
Now, he’s doing 100% forestry mulching and land clearing. No more general construction. No more landscaping. Just the work he wants to do, with the equipment he needs to do it, and a consistent flow of qualified leads to keep him busy.
The System: Structured and Organized
Beyond the lead volume, Sean highlights the systems and organization that come with working with Dirt2Dollars.
“Some things I’ve improved on since starting with Brady is scheduling and staying organized. He has an app connected with everything he does online and it is able to keep everything in one spot, along with the Google Calendar making appointments for me. It’s just very structured, very nice. It works very well.”
When you’re getting 10-15 leads per week and sometimes 30-40 in a single week, organization becomes critical. The app and Google Calendar integration ensure that nothing falls through the cracks and that Sean’s calendar stays full without the chaos.
What Sean Values: Teaching and Growth
When asked about his experience, Sean emphasized more than just the lead volume. He emphasized the partnership and the commitment to helping him grow.
“Brady’s been super awesome with us. He’s very in depth with everything he does, very helpful. He wants to teach you, wants to help you grow.”
For contractors who’ve been burned by lead-generation platforms that sell you leads and then disappear, this kind of hands-on approach matters. It’s not just about getting leads. It’s about building a system that scales and learning how to close those leads consistently.
What This Means for Other Contractors
Exclusive Leads Change the Game
When you’re competing with five other contractors on every lead, you’re racing to the bottom on price and speed. When you’re the only contractor the prospect is talking to, you’re selling on value and expertise. Sean went from closing nothing on shared leads to closing consistently on exclusive leads.
Consistent Volume Lets You Specialize
You can’t focus on the work you want to do if you don’t have enough leads in that market. Sean wanted to do forestry mulching and land clearing full-time but couldn’t keep the leads coming in. Now he’s doing that work exclusively because he’s getting an average of 10-15 leads per week.
Systems Matter as Much as Leads
Getting 30-40 leads in a single week is great, but if you can’t manage them, they’re worthless. The scheduling app and Google Calendar integration keep everything structured and organized so Sean can focus on closing deals instead of chasing down information.
Growth Becomes Possible
When the lead flow is consistent and exclusive, you can make strategic decisions, such as buying a second machine and hiring help. Sean bought a second machine because he had the work to support it. That’s the kind of growth that becomes possible when you’re not stuck in the referral trap or fighting over shared leads.
The Bottom Line
Sean’s story demonstrates what happens when a contractor switches from shared lead platforms to exclusive lead generation.
He went from using Angie’s List and HomeAdvisor, where he couldn’t close anything due to competition, to getting 10-15 exclusive leads per week on average. His biggest week brought in 30-40 leads in 5 days. He bought a second machine. He doubled down entirely on forestry mulching and land clearing and stopped doing general construction and landscaping altogether.
Sean’s isn’t a story about hoping shared leads will eventually work out. He had proof immediately that exclusive leads perform better. He’s not competing with ten other contractors on every job. He’s showing up to qualified prospects who are ready to move forward.
As he puts it: “With Brady there is no struggle getting leads. It’s been really great. I’d highly recommend checking Brady out. He is a great guy, great guy to work with. He’s got five stars for me.”
When the leads are exclusive, the volume is consistent, and the system keeps you organized, growth becomes inevitable. Sean isn’t hoping this works out over time. He already knows it’s working. And he’s already planning for what comes next.
Ready to Stop Competing on Shared Lead Platforms?
If you’re tired of fighting with other contractors on Angie’s List and HomeAdvisor and you’re ready to get exclusive forestry mulching and land clearing leads, Sean’s story shows what’s possible.
Book a call with our team to see if we’re a good fit to help you focus exclusively on the work you want to do.
