How Dirt2Dollars Gets Contractors Deal Flow, Opportunities, and On-Site Appointments
I hope you enjoy reading this blog post.
Author: Brady Carlson | Co-Founder of Dirt2Dollars
Published Date: 13 April, 2026
One of the most common questions we get from contractors is simple: “Okay, but how does it actually work?”
Fair question. There are a million marketing companies out there promising leads, and most of them deliver garbage. Shared leads, recycled contacts, names from a list that 10 other contractors are also calling. I’d be skeptical too.
So today I’m pulling back the curtain on exactly how Dirt2Dollars works – from the moment you sign up to the moment qualified, vetted appointments land on your calendar. No fluff, no vague promises. Just the process, step by step.
Watch the full breakdown:
First Things First: This Is NOT a Shared Lead Program
Let me get this out of the way immediately because I know it’s what you’re thinking.
We are not Angie’s List. We are not HomeAdvisor. We are not a shared lead marketplace.
Those platforms sell the same lead to 3, 4, sometimes 5+ contractors. The homeowner gets bombarded with calls, and it turns into a race to the bottom on price. You’re not competing on quality – you’re competing on who answers fastest and who charges least.
That’s not what we do. Not even close.
At Dirt2Dollars, everything we build is under YOUR brand. Your company name. Your logo. Your reputation. When a homeowner fills out a lead form, they think they’re talking to YOU – because they are. We’re your marketing department, not a lead vendor.
The leads we generate are exclusively yours. Nobody else is calling them. Nobody else is competing for that same homeowner. It’s your lead, your appointment, your deal to close.
Who We Work With
While our roots are in land clearing, excavation, and forestry mulching, our system works for any contractor type:
- Land clearing and lot clearing
- Excavation and grading
- Forestry mulching
- Outdoor living (patios, pools, hardscaping)
- Roofing
- HVAC
- Plumbing
- And more
The marketing principles are the same. The channels are the same. The follow-up systems are the same. What changes is the targeting, the messaging, and the creative. And that’s where the custom build-out comes in.
That said, we don’t take everyone. If you’re not a good fit – if your market is too small, your service area is too limited, or you’re not ready to handle the volume – we’ll tell you. We’d rather turn someone away than take their money and deliver a bad experience. That’s how we’ve maintained the reputation we have.
Step 1: Custom Campaign Build-Out (5-7 Business Days)
When you come on board, the first thing we do is build your entire marketing infrastructure from scratch. This isn’t a template. It’s not a cookie-cutter system we slap your logo on. It’s custom.
Here’s what gets built:
Facebook and Instagram ad campaigns – We create multiple ad sets with custom creative, copy, and targeting specific to your service area and your services. These aren’t boosted posts. These are direct-response campaigns designed to generate leads that actually turn into revenue.
Custom funnels and landing pages – When someone clicks your ad, they don’t go to your Facebook page or some generic website. They go to a dedicated landing page built specifically for your offer, your market, and your services. These pages are conversion-optimized and tested constantly.
Lead qualification survey – Before we ever call a lead, they’ve already filled out a qualification survey. We know what service they need, where they’re located, their timeline, their property details, and their budget range. By the time a lead hits our system, we already know if they’re worth pursuing.
This entire build-out takes 5-7 business days. That’s it. Within a week of signing up, your campaigns are live and leads are flowing.
Step 2: Our Team Calls Leads AS Your Company
This is where Dirt2Dollars is fundamentally different from any other marketing company you’ve ever worked with.
We don’t just generate leads and hand them to you. We call them. And when we call, we call as YOUR company.
Our team picks up the phone and says, “Hi, this is [Name] calling from [Your Company Name]. I’m following up on the inquiry you submitted about your land clearing project…”
The homeowner has no idea they’re talking to our team. As far as they’re concerned, they’re talking to your office.
Here’s what happens on that call:
- We vet the lead – Is this a real project? Is the timeline reasonable? Are they the property owner?
- We qualify the opportunity – What’s the scope? What’s the budget expectation? Is this a job you’d actually want?
- We book the on-site appointment – If the lead qualifies, we schedule a time for you to go out and give an estimate
By the time that appointment lands on your calendar, it comes with a full appointment report – everything we learned about the lead, the property, the project scope, the timeline, and any relevant notes. You show up to the appointment fully prepared instead of walking in blind.
Step 3: Communication and Ongoing Support
Once your campaigns are live, you’re not on an island. Here’s what ongoing support looks like:
Dedicated CSM (Customer Success Manager) – You have a specific person on our team who manages your account. They know your market, your goals, your capacity, and your preferences. When you have a question or a concern, you’re not submitting a support ticket – you’re messaging your CSM directly.
Slack communication – We set up a dedicated Slack channel for your account. You, your CSM, and the relevant team members are all in there. Communication is real-time, 24/7. You can drop a message at 10 PM and get a response. No email chains. No waiting three days for a callback.
Regular reporting and optimization – We’re constantly monitoring your campaigns, tracking lead quality, adjusting targeting, and optimizing creative. This isn’t “set it and forget it” marketing. It’s active management from people who do this every single day.
Beyond Facebook: The Full Marketing Stack
Facebook and Instagram ads are the starting point – they’re where we generate the fastest, most predictable results. But that’s just the beginning of what we build for our clients.
Google Ads – For contractors who want to capture high-intent search traffic. When someone Googles “land clearing near me” or “excavation company in [city],” you want to be at the top. We build and manage Google Ads campaigns that do exactly that.
SEO Websites – We build conversion-optimized websites that rank in Google organic results. This is a long-term play that compounds over time. The clients who’ve been with us for a year or more are getting significant organic traffic that costs them nothing per lead.
AI SEO – This is cutting-edge and most marketing companies don’t even know it exists yet. We optimize your online presence so that AI platforms like ChatGPT recommend your company when someone asks for contractor recommendations. The way people search is changing, and we’re staying ahead of it.
Email marketing – Nurture campaigns, re-engagement sequences, and seasonal promotions to keep your pipeline full even when ad campaigns fluctuate.
CRM with unified inbox – We set you up with a CRM that puts all your leads, communications, and follow-ups in one place. Text messages, emails, phone calls, Facebook messages – everything in a single inbox so nothing falls through the cracks.
The Numbers: What to Expect
Let me give you some real numbers so you know what’s possible.
30 on-site appointment guarantee – That’s our baseline commitment. We guarantee you 30 qualified, booked, on-site appointments. Not leads. Not form fills. Appointments with homeowners who are ready for you to come look at their project.
Average deal size: $10,000-$15,000 – That’s the average across our client base. Some jobs are $3,000. Some are $50,000. We’ve seen $2 million+ projects come through our system. The average shakes out to $10-15K.
Let’s do the math. If we deliver 30 appointments and you close 30% (which is conservative for a good contractor), that’s 9 closed deals. At $12,000 average, that’s $108,000 in revenue. From one month of appointments.
Some of our clients close at 40-50% because they follow the sales systems we teach. At 50% close rate on 30 appointments, you’re looking at $180,000+ in a single month.
These aren’t hypothetical numbers. These are results we see regularly.
Why We Turn People Away
This might sound counterintuitive for a company that wants to grow, but we turn away prospective clients regularly.
If your service area is too small to support the ad spend, we’ll tell you. If you don’t have the crew capacity to handle the volume, we’ll tell you. If you’re looking for a $500/month marketing solution, we’re not the right fit and we’ll tell you that too.
We’re a premium service. We work with contractors who are serious about scaling – guys who are ready to invest in growth and can actually handle the deal flow we create. Taking on a client who isn’t ready would be bad for them and bad for us.
When we get on a call with you, we’re evaluating fit just as much as you’re evaluating us. If it’s a match, we’ll move fast. If it’s not, we’ll tell you straight up and probably point you in a better direction.
That selectivity is why our results are what they are. We only work with people we know we can deliver for.
What Makes This Different From Everything Else
Let me sum it up:
- Custom marketing under YOUR brand – not shared leads
- We call and qualify leads FOR you – not just a lead dump
- Vetted, booked on-site appointments – not names on a spreadsheet
- Full appointment reports – so you show up prepared
- Dedicated CSM + real-time Slack access – not a support ticket system
- Full-stack marketing – ads, SEO, websites, AI, email, CRM
- 30 on-site appointment guarantee – we put our money where our mouth is
- 5-7 day build-out – you’re live within a week
This is what a real marketing partnership looks like. Not a lead vendor. Not a platform. A team that operates as an extension of your business.
Ready to Build Your Own Growth Machine?
If you’re a contractor in the United States and you’re tired of relying on word-of-mouth or competing on lead-sharing platforms like Angie’s List, we should talk.
We’ve generated over $42+ million in land clearing estimates for contractors across the country – and we’re just getting started.
Book a Call with Our Team https://link.toolboxx.co/widget/bookings/intro-blogs
