Land Clearing Contractor Gets $110K in Two Weeks After Wasting a Year With a Competitor
Chad spent a full year with another marketing company and got less than $100K in work. Two weeks with Dirt2Dollars? Over $110K closed and nearly $400K in his pipeline.
I hope you enjoy reading this blog post.
Author: Brady Carlson | Co-Founder of Dirt2Dollars
Published Date: 18 March, 2026
Chad's Results at a Glance
✅ $110K+ in closed deals in just two weeks (vs. less than $100K in a full year with a competitor)
✅ Nearly $400K in total pipeline opportunities
✅ First appointment was a $30-35K land clearing job
✅ 3 jobs on deposit within the first two weeks
✅ Potential $200K+ commercial job (quarter million with site work)
✅ 7-8 vetted appointments booked and waiting
✅ Considering $350K mulcher purchase to keep up with demand
✅ Expanding operations into Florida
One Full Year With a Competitor, Less Than $100K to Show For It
Chad runs a land clearing and excavation company operating in both Virginia and Florida. He’s got the equipment, the crew, and the experience to handle serious jobs. Heavy machinery, commercial-grade mulching, site work, the whole operation. What he didn’t have, for an entire year, was a marketing company that could actually deliver.
Before switching to Dirt2Dollars, Chad was with a competitor called RISE. For twelve months, he ran their campaigns, paid their fees, and waited for results. What he got was barely enough to justify the investment.
Less than $100,000 in generated work over a full year. For a land clearing contractor carrying the overhead of heavy equipment, fuel, insurance, and a crew, that’s not just disappointing. It’s dangerous. You’re bleeding cash every month, and the marketing is supposed to be the thing that stops the bleeding.
To make it worse, there was an entire month where the competitor’s ads produced absolutely nothing. Their excuse? They blamed Facebook. The platform had “issues,” they said.
When your marketing company blames the platform instead of fixing the campaign, that tells you everything you need to know.
Watch Chad tell the full story here:
Two Weeks With Dirt2Dollars, The Results Speak for Themselves
When Chad finally made the switch to Dirt2Dollars, the results weren’t gradual. They were immediate.
Within his first two weeks, fourteen days, Chad had over $110K in closed and committed deals.
Read that again. A full year with the old company produced less than what we generated in two weeks. That’s not a marginal improvement. That’s a completely different reality.
His very first appointment from our lead generation system was a $30,000 to $35,000 land clearing job. A homeowner doing a USDA agriculture loan for a homesteading property, fully committed, fully qualified, just working around the loan timeline. The kind of lead that makes a contractor’s entire week.
And it didn’t stop there. Multiple jobs in the mid-twenties and thirties range followed. Three jobs went on deposit in those first two weeks. The pipeline started filling in a way Chad had never experienced with his previous marketing partner.
“It’s an absolute 360…the new marketing company we’re using is outrageous.”
Close to $400K in Opportunities, Including a Quarter-Million Commercial Job
By the time we sat down for our check-in call, Chad’s total pipeline had ballooned to nearly $400,000 in opportunities. That includes the residential land clearing jobs already signed and on deposit, plus a potential $200,000-plus commercial project in active discussions, a quarter million dollars when you factor in the site work.
That single commercial job would represent more than double what his previous marketing company generated in an entire year. Let that sink in.
The volume of qualified leads hitting Chad’s calendar forced him to rethink his entire operation. He wasn’t just closing deals anymore, he was planning for capacity. Scheduling crews weeks out. Mapping out which jobs to prioritize based on size, location, and timeline.
That’s the kind of “problem” every contractor wants. Too much work is a solvable problem. Not enough work is a death sentence.
Vetted Leads, Not Just Names and Numbers
One of the things that separates us from the marketing companies Chad dealt with before is how we handle lead qualification. We don’t just capture a name and phone number and dump it on the contractor’s desk. Every lead is contacted, qualified, and scheduled as an on-site appointment before it ever hits the contractor’s calendar.
“They’re just killing it. I’m getting leads consistently and they’re vetting them.”
Chad had 7-8 vetted appointments booked and waiting for him. Real land clearing jobs. Real homeowners. Real money on the table.
Were there any outliers? One. Chad told us about an appointment that turned out to be a gentleman with a petting zoo, goats, peacocks, turkeys, who just needed a dump trailer of dirt spread around. Not exactly the $30K land clearing job he was expecting.
But that was one out of dozens. The overwhelming majority of appointments were exactly what Chad’s business needed, qualified property owners ready to discuss serious land clearing work. And even that first $30K-plus homeowner specifically commented on how professional the initial phone call was when our team reached out to qualify her.
“She spoke extremely highly of how you guys handled the first initial phone call.”
First impressions matter. When your marketing company represents you well on that first touchpoint, it sets the tone for the entire client relationship.
His Wife Said What We Were All Thinking
Sometimes the most telling endorsement doesn’t come from the contractor. It comes from the person who sees the business from the inside, who watches the bank account, tracks the expenses, and knows exactly how much stress the last marketing company caused.
“My wife has made a comment. We wish we’d have used you guys in Florida before.”
When your spouse, the person with zero reason to sugarcoat anything, says they wish you’d found your marketing partner sooner, that tells you everything you need to know. Chad’s wife had a front-row seat to a full year of frustration with the competitor. Two weeks with us, and she’s wishing they’d made the switch before they even left Florida.
Considering a $350K Equipment Purchase, Because Demand Requires It
Here’s where Chad’s story goes from impressive to remarkable. The lead flow was so strong that he started seriously discussing a major equipment investment, a dedicated mulcher.
A $350,000 dedicated mulcher. That’s not a casual conversation. That’s a business owner doing the math on his pipeline, looking at the jobs coming in, and realizing his current equipment can’t keep up with demand.
Chad was weighing the difference between running his skid steer versus bringing in a dedicated mulcher and how each affects his pricing and capacity with clients. The fact that he’s even having this conversation after two weeks tells you exactly how much the lead flow changed his business trajectory.
When you go from scraping together less than $100K in a year to having so much work that you need a new $350K machine to handle it all, something fundamental has shifted.
Planning to Expand Into Florida
Chad isn’t standing still. With his Virginia operation producing at a level he never thought possible, he’s now setting up to expand his Dirt2Dollars campaigns into Florida as well.
The plan is straightforward: replicate the system in a new market. Same lead generation process. Same qualification standards. Same on-site appointment scheduling. Different state, same results.
For contractors operating in multiple states, this kind of scalability is everything. You’re not starting from scratch in each market. You’re plugging into a proven system that already demonstrated it can produce in the dead of winter, imagine what happens when spring and summer hit.
The Bottom Line: A Year of Nothing vs. Two Weeks of Everything
Chad’s story is the most dramatic before-and-after we’ve seen. One full year with a competitor produced less than $100K in total work. Two weeks with Dirt2Dollars produced more than that, and the pipeline grew to nearly $400K in total opportunities.
The leads are real. The appointments are vetted. The jobs are closing. And now Chad’s thinking about multi-state expansion and a $350K equipment purchase to keep up with demand.
“It’s an absolute 360…the new marketing company we’re using is outrageous.”
That’s what happens when you stop wasting money on marketing companies that blame Facebook for their failures and start working with a team that actually delivers for land clearing contractors.
Ready to See Results Like Chad?
If you’re a land clearing, excavation, or land management contractor still relying on word-of-mouth or stuck with a marketing company that’s not producing, it’s time to make a change. We specialize in contractor marketing that generates real leads, real appointments, and real revenue.
Book a call with our team to see if we’re a good fit to help you focus exclusively on the work you want to do.
