From Skeptic to $60,000 in Jobs Sold in Just 7 Days
I hope you enjoy reading this blog post.
Author: Brady Carlson | Co-Founder of Dirt2Dollars
Published Date: 8 December, 2025
Industry: Land Clearing & Excavation
Time with Dirt2Dollars: 7 Days
Previous Marketing Attempts: 1 Failed Company (3 Months, $10K Spent)
Results at a Glance
$60,000+ in Work Closed in 7 Days
Within the first week of signing with Dirt2Dollars, Michael closed 4 estimates totaling over $60,000 in work.
4 for 4 Close Rate
All four estimates generated in the first week converted to closed deals, a 100% close rate.
Actually Seeing His Ads for the First Time
After 3 months of paying the previous marketing company and never seeing his ads, friends and customers now call to say they’ve seen Michael’s ads on Facebook.
Response Times Under 15 Minutes
Communication went from hours-long runarounds to responses in 10-15 minutes, keeping deals moving fast.
The Company
Michael runs a land clearing and excavation business serving. Like most contractors, he’s an excellent operator; the problem was never his skill or his crew.
The problem was getting in front of enough qualified buyers to keep the business consistently busy.
After getting burned by a previous marketing company that took $10,000 over three months and delivered essentially nothing, Michael was skeptical.
His girlfriend was even more skeptical and didn’t want him to try again at all.
But the cycle of feast-or-famine work and the frustration of losing money to a company that didn’t deliver pushed him to give it one more shot.
The Challenge
Three Months, Three Estimates, Zero Jobs
Michael’s experience with his previous marketing company was brutal:
- 3 months of paying for marketing services
- ~$10,000 invested in total
- 3 estimates total, all came in the second month
- 0 jobs closed, not a single one converted
“None. I didn’t get a single job. I didn’t land a single job with that company.”
Never Even Saw His Own Ads
Perhaps the most frustrating part? Michael never actually saw proof that his ads were even running.
“I’m actually seeing my ads. I see my own ads on my Facebook as I’m scrolling through Facebook. I’ll see my own ads. I’ve had people call me and say, ‘Hey, you’re running ads right now.’ I’m like, ‘Yeah, that’s awesome.’ And you know, as soon as somebody tells me that they’ve seen my stuff, it’s like all right, you know, even if I didn’t even get any jobs yet, it’s still awesome because nobody ever said that before. And I was with that company for three months.”
With the previous company, he never saw his ads. Not once.
Zero Communication
Beyond not seeing results, Michael couldn’t get anyone actually to communicate with him. There was no app for communication, no dedicated contact, and no transparency into what was actually happening with his money.
Deep Skepticism
“So I was very skeptical about it. You know, being burned out of, you know, I’m not a big company, so 10 grand matters to me just like everybody. I mean, no matter what, $10,000 hurts somebody. And that’s about what I spent on the last company all together.”
His girlfriend was even more skeptical and didn’t want him to do it at all after seeing how the first marketing company failed.
But the business needed consistent leads, and the referral-only approach wasn’t cutting it.
The Problem vs. The Solution
The Challenge | How Dirt2Dollars Solved It |
3 months with previous company, 3 estimates total, 0 jobs closed | 7 days with Dirt2Dollars, 4 estimates, all 4 closed for $60K+ |
Spent $10K with zero return | Multiple times return in first week alone |
Never saw his own ads running | Sees ads on his own Facebook feed; friends call to say they’ve seen them |
No communication tools or transparency | Dedicated app for communication; 10-15 minute response times |
Hours-long runarounds with previous company | Direct access to team; proactive check-ins without asking |
Deep skepticism from being burned | “There’s no need to be skeptical”, results in 7 days |
Girlfriend didn’t want him to try again | “Within seven days it’s gotten blown out of the water” |
The Solution
Communication That Actually Functions
The first and most obvious difference Michael noticed was communication.
“The communication. The communication between like you guys and myself. You know, and then the app to communicate back and forth. I never had that.”
With Dirt2Dollars, Michael has:
- A dedicated app to communicate back and forth
- Direct access to the team
- Response times of 10-15 minutes consistently
“If I message you, it’s normally within 10, 15 minutes I get something back or I get a phone call. That’s one of the biggest things for me is communication. Communication is key about everything. Even if we didn’t have any jobs coming in yet, I’d still be pleased just because of the amount of communication there is.”
Seeing Real Proof the Ads Are Running
With his previous marketing company, Michael spent three months never once seeing his own ads or having anyone tell him they’d seen them.
Within days of working with Dirt2Dollars:
“I’m actually seeing my ads. I see my own ads on my Facebook as I’m scrolling through Facebook. I’ll see my own ads. I’ve had people call me and say, ‘Hey, you’re running ads right now.’ I’m like, ‘Yeah, that’s awesome.'”
This might sound basic, but it’s not; that social proof matters. When friends, potential customers, and people in the community start seeing and mentioning your ads, it builds credibility even before you land a single job.
Proactive Check-Ins Without Being Asked
Michael didn’t have to chase down the Dirt2Dollars team for updates or beg for information about what was happening. They came to him.
“I think this is our third Zoom call. And this is just you guys checking in on me. I didn’t ask for it. You guys requested this because you wanted to check in, make sure everything was going smooth, and go over everything. So very professional on your guys’s end.”
This is accountability in action. Not reactive support when things go wrong, but proactive communication to make sure everything is going right.
The One-Stop Shop Approach
Unlike his previous company, which just “built you a website, threw some ads on there, and that was done,” Dirt2Dollars offers comprehensive support.
“You guys are saying you could help with finding employees and this, that, and the other. You know, they didn’t do any of that.”
The team positioned themselves as the one-stop shop for anything Michael needs, including tech, marketing, and sales, providing not just ads, but hands-on business support.
The Results
$60,000+ in Work in 7 Days
The numbers speak for themselves.
Previous company: 3 months, 3 estimates, 0 jobs closed.
Dirt2Dollars: “Your first five, six days with us, you’re going on four estimates. You closed all four, basically?”
“Yes. Yeah. And I don’t know, like multiplied my money by crazy and now I’m getting ready, you know, to close on 60 plus thousand dollars worth of work.”
Seven days. Not seven weeks. Not seven months. Seven days.
From Skeptic to Believer
Michael came in skeptical. His girlfriend was very skeptical. Within a week, all that skepticism evaporated.
“But within, you know, seven days, it’s gotten blown out of the water.”
Astonished by the Difference
“A lot better. A lot better. I’m astonished, I really am.”
After going through one bad marketing company, Michael knows the difference between real results and empty promises. He’s seen both sides now.
“I mean, there’s, it’s a hell of a difference. I mean, it’s awesome.”
Willing to Invest More
Marketing is not merely an expense; when it actually works, it’s an investment that you want to scale.
Now that he’s seen our system working for his business, Michael is now willing to spend more on marketing because he’s actually seeing a return.
“I didn’t even think I’d be spending more money on stuff like this right now with you guys. I never would have dreamed of it. So you know, I’ll be 10 grand in the hole here pretty soon on marketing and trying to figure out better solutions for my customers because I can.”
What This Means for Other Contractors
If You’re Skeptical
Michael gets it. He was skeptical, too. His girlfriend was even more skeptical. He’d been burned before. $10,000 hurts, especially for a smaller contractor.
His advice?
“So I mean, I’d say if anybody was skeptical about working with you guys, there’s no need to be skeptical. You know, like I said, I was skeptical. My girlfriend was very skeptical about it. She didn’t want me to do it at all. But within, you know, seven days, it’s gotten blown out of the water.”
“So if there’s somebody out there wanting to work with you guys, just do it.”
What Actually Matters
According to Michael, even if the jobs weren’t coming in (which they were), the communication alone would make it worth it.
“Communication is key about everything. Even if we didn’t have any jobs coming in yet, I’d still be pleased just because of the amount of communication there is.”
That’s the difference between a marketing company and a marketing partner.
You Might Go Through Bad Companies First
Michael said it best: “You know, you might go through 10 bad companies and find the one good one. Well, I mean it’s true. So luckily I only went through one bad one before I found this one.”
Learning the hard way hurts, but it makes you appreciate it when you finally find a team that works for you.
The Bottom Line
After three months and $10,000 with a previous marketing company that delivered 3 estimates and 0 closed jobs, Michael made the skeptical decision to try Dirt2Dollars.
In the first 7 days:
- 4 estimates generated
- All 4 closed
- Over $60,000 in work sold
- Actually seeing his ads for the first time
- 10-15 minute response times
- Proactive check-ins without asking
- Complete transparency into what’s happening
“And like I said, in seven days we’ve done over $60,000 worth of work now. So I’m happy. And if anybody else wants to do it, I would highly recommend you guys any time of day.”
The difference came down to two things: actual results and actual communication. When both work, skepticism turns into enthusiasm fast.
“It’s been a hell of an experience. It’s only been a week. It’s literally been a week.”
Ready to Scale Up Your Land Management Business?
If you’re skeptical because you’ve been burned before, stuck in the cycle of inconsistent work, or tired of marketing companies that don’t deliver, book a call with the Dirt2Dollars team.
