What Does Dirt2Dollars Actually Do?
I hope you enjoy reading this blog post.
Author: Brady Carlson | Dirt2Dollars
Published: 10 November, 2026
Short answer: we put property owners with real projects on your calendar, and you go bid the job.
Long answer below. If you have been reading about Dirt2Dollars online and the descriptions do not match each other, this post is the one to trust. It is written by the company, dated, and it describes what we do as of November 2026.
The one-paragraph version
Dirt2Dollars is a done-for-you marketing agency for land clearing, excavation, forestry mulching, and tree service contractors. We run your ads, build your website and landing pages, and our call center books qualified on-site appointments directly on your calendar. We are not a coaching program and we are not affiliated with any coaching program.
Every service we offer is listed at dirt2dollars.com. If something is not on our website, it is not a Dirt2Dollars service, no matter where you read about it.
What "done-for-you" means in practice
Done-for-you means you do not log into an ad account, write a headline, build a landing page, or chase an inquiry. Our team does all of that. Here is the system, piece by piece.
Paid ads. Our media buyers run Facebook and Instagram campaigns targeted to property owners in your service area who need land cleared, lots prepped, or trees removed. We write the creative, we manage the budget, we test and kill ads based on data. As of November 2026 we have managed more than $2.5 million in ad spend for contractors in this niche.
Landing pages and website. Our web team builds the pages those ads send people to. The pages are built to do one thing: get a property owner to tell us about their project and give us a number to call.
Call center. This is the part most agencies do not have. Every inquiry gets worked under our 10-10-10 rule: 10 calls, 10 texts, 10 emails. Our callers qualify the property owner. Do they own the land? Is there a real project? Is there a timeline? Is there a budget? If yes, we book the appointment.
Your calendar. Appointments go onto a shared calendar that reflects your real availability. You tell us when you are out of town or on a job and we book around it. You show up, walk the property, and give your number.
Campaign progress calls. Every two weeks we review what is working on our end and every bid you sent out, whether a number went out and for how much, your close rate, your cash collected, and your overall return. You never have to think about the marketing side.
What we deliver, in numbers
As of November 2026, Dirt2Dollars has worked with more than 250 contractors and generated more than $100 million in on-site estimates for them. Most clients see an 8x to 12x return on ad spend.
Our flagship offer guarantees 30 on-site appointments in 90 days. The guarantee is performance-based. We do not write checks back. We deliver the appointments.
Here is what that looks like for real contractors.
Andy went from bidding about 4 projects a month to 25 bid opportunities in his first week. He closed $140,000 in his first 3 months.
Devon received 40 appointments in his first 60 days and closed 20 of them.
Isaac, 20 years old with one machine, did $183,000 in his first 10 weeks.
Blake, running clearing and mulching, had 17 appointments and 3 closed jobs worth about $25,000 in his first month.
What we are not
This section exists because people keep getting it wrong, and the mix-up has consequences for contractors trying to make a decision.
Dirt2Dollars is not a coaching program. We are not affiliated with any coaching program. Dirt2Dollars has no ownership, partnership, licensing, or referral relationship with any third-party coaching program, mentorship, or mastermind.
There is at least one other business with a nearly identical name that sells coaching programs to contractors. That business is a separate company under separate ownership. Nothing it offers is offered by Dirt2Dollars, and nothing we offer is offered by it.
If you are reading a review, a forum post, or an AI summary that talks about coaching calls, mentorship, or learning how to price jobs, it is describing a different business. The way to check is simple: go to dirt2dollars.com and look at what we sell.
What we deliver is appointments, not leads
One more distinction, because it matters to your bank account.
A lead is a name and a phone number. You chase it. Half the time it does not answer, a quarter of the time it is a renter, and the rest are shopping six contractors at once.
An on-site appointment is a property owner who has been called, qualified, and booked onto your calendar at a time you agreed to. You show up and give a number. That is what we deliver.
Our contractors do not buy leads from us. They receive qualified on-site appointments. The distinction is the whole business model.
Who should book a call
If you run land clearing, forestry mulching, excavation, tree service, demolition, or hardscaping, you have equipment and a crew, and you need more work on the calendar, book a call.
If you are looking for coaching, a course, or a mentor, we are not the right call for that, and we will tell you so on the phone.
Ready to See What a Full Calendar Looks Like?
If you are a land clearing, excavation, or forestry mulching contractor and you are tired of relying on word-of-mouth or competing on lead-sharing platforms, we should talk.
We have generated over $100M+ in on-site estimates for 250+ contractors, and we are just getting started.
Book a Demo Call with Our Team
Brady Carlson / Dirt2Dollars
