What Does Dirt2Dollars Do? (And How We're Different than Other Marketing Agencies)
I hope you enjoy reading this blog post.
Author: Brady Carlson | Co-Founder of Dirt2Dollars
Published Date: 22 January, 2026
You’re probably curious what it is that Dirt2Dollars even does. Maybe you’ve been seeing our ads, you’re on our YouTube channel, and you’re wondering what we actually do.
Here’s the straightforward answer.
We're a Full-Service Marketing Company for Contractors
We handle everything from A to Z. We preach the digital acquisition web and build it all for the clients we work with.
What that includes:
- Facebook and Instagram ads
- SEO-optimized websites
- SEO campaigns
- AI SEO campaigns
- TikTok ads
- YouTube ads
- Google ads
- Email marketing
- Database reactivations
We do all of it from start to finish.
Where We Start: Facebook & Instagram Ads
When we take on a new client, we typically start with just one of those acquisition sources. 99.9% of the time, it’s going to be Facebook and Instagram ads.
Why?
That’s normally where we see a quick volume pop, and where we get your business and your brand in front of a bunch of people who aren’t familiar with you and don’t know you even exist. We’re tapping into those markets; those unknown markets that have never had any type of experience with you before. They don’t know what your business is called. They don’t know who you are at all.
We want to start engaging with those types of people quickly because the majority of the businesses we work with rely on word of mouth and referrals. Those leads are 9 out of 10, 10 out of 10 ready to go. They either know you, know someone who has gotten work done from you before, or have seen your work before; it’s a very easy sale for you.
Once we can crack that audience of people who just don’t know who you are yet, we warm them up and show them what you’re capable of doing and the types of jobs you’ve done in the past; that’s where serious growth comes in. A nice stimulus pop will set us up to then establish all the other acquisition sources.
And honestly, it doesn’t even take that long in many cases.
What Makes Us Different? We Kickstart the Sales Process
The big thing about what we do is this: it doesn’t matter which acquisition or marketing source we’re actually running for you. Whether it’s SEO, operating your website, or paid ads, we kickstart the sales process for all our clients as well.
We actually call your leads.
When we get leads, they’re not speaking to Dirt2Dollars. They’re speaking to your business.
Here’s How It Works
Let’s say you’re a land clearing contractor. Somebody opts in through the ads we’re running for you through the funnel. We got John, and John just requested a bid through that ad and the funnel we built out for you. He requested a bid for 10 acres of land he’s looking to have cleared.
So we get John on the phone:
“Hey, John, this is Brady with So-and-So Excavation. I saw you just requested a bid on 10 acres of land that you’re looking to get cleared. Kind of walk me through what it is you’re looking to get done here. We can see if we can be a good fit to help you out or not.”
That’s the big thing about what we do that really separates us from a lot of people and our own competition. It significantly enhances the client experience and the sales process.
You’re not having to do any of the cold calling, cold email, cold text. We do all of that stuff. We get the leads on the phone. We warm them up for you. We vet them. We make sure that they’re actually going to be the right fit, somebody that you actually want to do business with in the first place.
And then we book them onto your calendar for an on-site appointment. Either for the business owner to go out and bid the job, or for your sales team’s calendar so they can close the deal.
What We Don't Do: We Don't Close Deals for You
We handle all the marketing and then kickstart the sales process. We don’t close deals for you. You will have to actually close the deals yourself.
Don’t come in with the expectation that Dirt2Dollars or Brady is going to close all your deals for you. That’s just obviously unrealistic. We’re not going to be able to do that. We don’t do that.
But we can lead a horse to water. You will have to actually go out there and close those deals yourself.
And we have a ton of supporting assets to help you get really good at closing those deals, consistently.
Our Goal: Adding Major Value to Your Business
That should give you a pretty broad overview of what we do. Full-service marketing company that kickstarts the sales process for you.
We’re looking to add major value to the businesses that we partner with and decide to take on as clients.
We need to be absolutely sure, with every single deal we take on, that we can help you. All of our clients; that’s pretty much what it looks like. We know from the get-go that we’re extremely confident we’ll be able to help you scale.
Our Commitment: To Be Upfront and Honest
We are strict in a sense. If we don’t think, for whatever reason, that there’s something outside our control preventing us from getting good results for you, we’re going to tell you. We’re going to be very upfront and honest with you. If we can’t help you, we’ll say so.
But we do have a ton of different options, so it’s pretty rare that we do that. Chances are, we have something for everybody. Chances are, we’ll have something for you as well.
Whether it’s a more advanced package, being way more aggressive right off the jump, or maybe taking some baby steps and just getting the ball rolling before building that entire acquisition web for you, like I we mentioned earlier
What We Do, Simplified
The marketing: Facebook ads, Google ads, SEO, YouTube, TikTok, email marketing, database reactivations—everything.
The sales kickstart: We call your leads, warm them up, vet them, and book qualified appointments directly to your calendar.
What you do: Show up to the appointments we book and close the deal.
That’s the system.
Ready to Build a Predictable Acquisition System?
If you’re tired of relying on word of mouth and referrals and you’re ready to tap into markets that don’t know who you are yet, we can help.
Book a call with our team to see if we’re a good fit to help you scale your contracting business.
