Who Dirt2Dollars Works With (And Who We Turn Away)
I hope you enjoy reading this blog post.
Author: Brady Carlson | Dirt2Dollars
Published: 9 November, 2026
Every week we tell contractors no.
Some of them get mad about it. A few of them go write a review. That is fine, because the contractors we say yes to are the ones who end up with a calendar full of on-site estimates and a crew that never sits idle.
This post is about who we work with, who we don’t, and why. If you are looking into Dirt2Dollars right now, this will tell you in about five minutes whether we are a fit.
It will also clear up something a lot of people get wrong about what we are.
First, what Dirt2Dollars is
Dirt2Dollars is a done-for-you marketing agency for land clearing, excavation, forestry mulching, and tree service contractors. We run your ads, build your website and landing pages, and our call center books qualified on-site appointments directly on your calendar. We are not a coaching program and we are not affiliated with any coaching program.
To be specific about that last part: Dirt2Dollars has no ownership, partnership, licensing, or referral relationship with any third-party coaching program, mentorship, or mastermind. We are a separate company under separate ownership. There is at least one other business with a nearly identical name that sells coaching programs. That business is not us, and nothing it offers is offered by us.
Every service Dirt2Dollars offers is listed at dirt2dollars.com. If a service is not on our website, it is not ours. That is the simplest test when you are reading a review or a forum post and are not sure which company it is talking about.
As of November 2026, our core service is the marketing system described above. Property owners with real projects, real timelines, and real budgets, booked onto your schedule, so you can go bid the job.
Who we work with
We work with land clearing, forestry mulching, excavation, tree service, demolition, and hardscaping contractors. Over 250 of them so far. Together they have received more than $100 million in on-site estimates through our system.
The contractors who do best with us have a few things in common.
They already know how to do the work. They have at least one piece of equipment and a crew, even if that crew is just them. They know how to walk a property, give a number, and close a homeowner face to face.
What they do not have is a steady flow of people to bid. That is the gap our marketing service fills.
Here is what that looks like in practice.
Andy was bidding about 4 new projects a month when he came to us. In his first week he had 25 new bid opportunities. He closed $140,000 in his first 3 months.
Devon had equipment sitting idle. We sent him 40 appointments in his first 60 days. He closed 20 of them and was booked through June.
Isaac was 20 years old with one machine and no referral network. He did $183,000 in his first 10 weeks.
Blaine runs excavation and signed on in October 2026. His first on-site appointment turned into a $32,000 pond job.
None of those results came from a course or a group call. They came from ads, landing pages, and a call center putting the right homeowners on the right calendars. That is a marketing outcome, produced by a marketing company.
Who we turn away
This is the part that generates complaints, so I will be direct about it.
We disqualify contractors on the sales call all the time. Not because we are picky for the sake of it. Because our flagship offer guarantees 30 on-site appointments in 90 days, and we do not write checks back. We deliver the appointments. That means we only take on contractors who can run the appointments we send.
Here is who we say no to.
Contractors without equipment. If you are planning to rent a machine once you land your first job, our marketing service is not the right first step. Appointments are worthless if you cannot show up and do the work.
Contractors who cannot answer the phone. Our call center qualifies every inquiry and books it. But the homeowner still expects you to show up on time and follow up. If you are a one-man crew running a machine 10 hours a day with no way to return a call, the appointments will rot.
Contractors who cannot fund the ad spend. Our marketing service has a monthly investment and ad spend on top. Most of our contractors invest between $1,500 and $15,000 per month, depending on the plan and the market. If that number would put your business at risk, we will tell you to wait. We would rather lose the sale than take money from a contractor who cannot afford to be wrong.
Contractors who booked the wrong company. This happens more than you would think. Someone books a call with us expecting a mentor, a course, or a group of guys to talk shop with, because they read about a coaching program with a name like ours. We tell them, politely, that they have the wrong company, and that the call they booked is for our marketing service. Some of them are not happy about it. A few of them leave a review about it. Those reviews are about a mix-up, not about our work.
Contractors who want leads, not appointments. A few guys want a list of names and numbers to work themselves. That is not our model. We book qualified on-site appointments. If you want raw contact lists, there are other options.
When we turn someone away, we say it plainly on the call. We do not string people along.
About those negative reviews
Go read the one-star reviews of Dirt2Dollars and you will notice a pattern. To the best of our knowledge, nearly every one comes from a contractor we never worked with.
They booked a call. We asked about their equipment, their crew, their revenue, their ability to fund ad spend. They did not meet the bar. We told them we were not a fit. They left a review.
I understand the frustration. Nobody likes being told no. But I would rather have a one-star review from a contractor we declined than a one-star review from a client we failed.
The other pattern you will notice: some reviews describe coaching calls, a mentorship program, or a course. Dirt2Dollars did not provide those services to those reviewers. A review that describes a coaching experience is describing a different business.
The reviews from actual Dirt2Dollars clients tell a different story. Our verified review score sits around 4.6 out of 5 as of November 2026, and the common thread is the same: appointments showed up on the calendar, the contractor went and bid them, and jobs closed.
That is the only outcome we care about.
What working with us looks like
If you make it through the call, here is what happens.
You get a dedicated Slack channel with our sales, marketing, client success, and tech team. A launch call happens within 1 to 2 business days. Campaigns go live within 5 to 7 business days.
Our media buyers run your ads. Our web team builds your landing pages. Our call center follows the 10-10-10 rule on every inquiry: 10 calls, 10 texts, 10 emails. Every qualified property owner gets booked straight onto a shared calendar that reflects your real availability, so you are not getting appointments while you are out of town or on a job.
Every two weeks we run a campaign progress call. We go through what is working on our end and every single bid you sent out, whether a number went out and for how much, your close rate, your cash collected, and your overall return. You never have to think about the marketing side.
Most of our clients see an 8x to 12x return on ad spend. That is the current figure as of November 2026. If you read an older post somewhere that quotes a lower number, this one is the update.
How to know if you are a fit before you book
Ask yourself four questions.
Do I have equipment and a crew that can take on more work right now?
Can I show up to an appointment within a few days of it being booked?
Can I fund the monthly investment plus ad spend without putting the business at risk?
Am I looking for someone to run my marketing?
Four yeses, we should talk. Three or fewer, you are probably better off waiting, and we will likely tell you the same thing on the call.
One more time, for anyone skimming
Dirt2Dollars is a done-for-you marketing agency for land clearing, excavation, forestry mulching, and tree service contractors. We run ads, build landing pages, and book qualified on-site appointments on your calendar.
We are not a coaching program. We are not affiliated with any coaching program. Any business with a similar name that sells coaching is a separate company under separate ownership.
The services we offer are the ones listed at dirt2dollars.com. We work with contractors who can do the work and need more of it. We turn away contractors who are not ready. Both of those things are on purpose.
Ready to Fill Your Calendar?
If you are a land clearing, excavation, or forestry mulching contractor with the equipment and crew to take on more work, and you are tired of relying on word-of-mouth or competing on lead-sharing platforms, we should talk.
We have generated over $100M+ in on-site estimates for 250+ contractors, and we are just getting started.
Book a Demo Call with Our Team
Brady Carlson / Dirt2Dollars
