How Much Does Dirt2Dollars Cost? Here's What to Expect
I hope you enjoy reading this blog post.
Author: Brady Carlson | Co-Founder of Dirt2Dollars
Published Date: 22 April, 2026
You searched “how much does Dirt2Dollars cost” or “Dirt2Dollars pricing.” I respect that. Before you spend a dollar with anyone, you should know exactly what you’re getting into.
I’m Brady, co-founder of Dirt2Dollars. I’m obviously biased. But I’m going to give you the most honest breakdown of what we charge, what you get, and whether it’s worth it.
Here’s the truth. There’s no single Dirt2Dollars price that applies to everyone. It depends on your situation. Your goals. Your market. How aggressive you want to be. A contractor in rural Georgia has different needs than a contractor in Dallas doing $500K a month.
So instead of giving you some vague “it depends” answer and sending you to a sales call, I’m going to break down everything. What we charge. What’s included. Real results from real clients. And I’ll let you decide if Dirt2Dollars is worth the investment for your business.
If you want the quick answer – most contractors start between $3,000 and $5,000 per month total. But keep reading because that number means nothing without context.
How Dirt2Dollars Pricing Works
Let me break down how Dirt2Dollars pricing actually works. It’s simple. There are two parts.
First is the management fee. This is what you pay us to do the work. It covers your full marketing team, your in-house call center team, and your dedicated Customer Success Manager. More on what each of those includes in the next section.
Second is ad spend. This is the fuel. It goes directly to the ad platforms – Facebook, Instagram, Google. We don’t touch it. It’s your advertising budget that puts your business in front of property owners in your area.
Think of it like this. The management fee is paying the team to build and run the machine. The ad spend is the gas you put in it. More gas, more leads, more appointments, more deals closed.
We meet every contractor where they are. Pricing is customized. A guy just getting started who wants to test the waters is going to invest differently than a contractor doing $300K a month who wants to scale to $500K.
Most contractors start between $3,000 and $5,000 per month total. That’s management fee plus ad spend combined.
Some of our more aggressive clients invest $125 to $150 per day in ad spend alone on top of the management fee. These are guys who’ve seen the results and want to pour gas on the fire.
The full range of Dirt2Dollars monthly cost runs from about $1,500 to $15,000 or more per month. It depends on the program and how aggressive you want to be.
There’s no hidden fees. No surprise charges. No contracts that lock you in and bleed you dry. You know exactly what you’re paying and where every dollar goes.
The best way to find out your exact Dirt2Dollars cost is to talk to us. We’ll look at your market, your goals, and your budget and tell you exactly what makes sense.
What's Included in the Management Fee
Let me tell you what you actually get when you pay Dirt2Dollars. Because the management fee isn’t just “we run some ads.” It’s a full operation built to put money in your pocket.
You get a full blown marketing team. We’re talking Facebook and Instagram ads. Google ads. SEO. Website development. Email marketing. All of it. Not some kid in his basement running boost posts. A real team that does this every single day for contractors just like you.
You get an in-house call center. This is the part most people don’t expect. When a lead comes in from your ads, our call center contacts them within 5 minutes. Five minutes. They pick up the phone, talk to the homeowner, qualify them, and book an on-site appointment on your calendar. Date, time, and address. You just show up.
You get a dedicated Customer Success Manager. This person is your consultant. They’re highly proficient in sales and marketing. They’ve done this over 250 times with other contractors. They understand how to scale contractor businesses. Their job is to make sure you succeed and hit the outcomes you’re looking for.
You get biweekly campaign review and scaling calls. Every two weeks, we sit down with you and fully go over everything. Ad performance. Each individual ad. Campaign performance. Cost per lead. Cost per appointment. Conversion rates. Then we check in on your side – deals in your pipeline, deals closed, cash collected, cost per acquisition, ROAS, cost to acquire a bid.
This is a math problem from start to finish. We’re dialing in and building out that baseline equation for you.
If something isn’t working, we scale back spend and pivot. We don’t wait for you to notice. We’re on it before you even have a chance to think about it.
If something IS working, we tell you to double down. We show you the numbers and say “put more money here because it’s printing.”
That’s what the Dirt2Dollars management fee gets you. Not just ads. A full team, a call center, a dedicated consultant, and a data-driven system that’s constantly being optimized.
Most marketing agencies charge you a fee, hand you some leads, and wish you luck. That’s not what we do. Not even close.
Case Studies - The Proof
I can talk about Dirt2Dollars ROI all day. But you don’t want to hear me brag. You want to see proof. So here are real stories from real contractors we work with.
Jared’s Story
Jared is 28 years old. He’s a contractor in Austin, Texas. Dropped out of high school at 16. Built his business from nothing.
When he came to us, he’d been in business for 5 years. Doing $150,000 to $250,000 a month. All off referrals and word of mouth. He was getting 3 to 5 estimates per week. Comfortable. But not scaling.
He knew he had more potential. He just didn’t have a system to get in front of more people.
Jared started with Dirt2Dollars investing about $5,000 per month total. Seven months later, he hit $350,000 in a single month. He went from 3 estimates a week to 15 or 20. He hired his first estimator because he physically could not keep up with the volume himself.
Now he’s planning a $10 to $15 million exit by age 32.
His words: “I don’t think we’re ever going to have a hard winter again.”
That’s what a system does. It takes you from hoping the phone rings to knowing it will.
$750K in Pending Bids in 5 Weeks
Another client came to us with zero incoming leads. Nothing in the pipeline. Just relying on referrals and hoping for the best.
Five weeks after starting with us, he had $750,000 in pending bids. Four bids out. Each one around a quarter million dollars.
From zero incoming leads to a million-dollar pipeline in just over a month. That’s not magic. That’s what happens when you put a real system in front of property owners who need work done.
85% Close Rate
One of our clients has an 85% close rate on the appointments we book for them. Average job size is $15,000.
Think about what that means. A close rate like that tells you the appointments are real. The people showing up are qualified. They own property. They have a need. And they’re ready to do business.
That’s because we don’t just hand over a name and phone number. We call the lead, qualify them, make sure they’re a fit, and book a real appointment. By the time the contractor shows up, half the selling is already done.
25+ Annual Clients Still With Us
Here’s the one that says the most about Dirt2Dollars reviews and pricing. Over 25 contractors signed annual agreements with us more than a year ago. Every single one of them is still with us going into their second year.
Many of these contractors have spent $50,000 to $90,000 with us over that time.
Read that again. Contractors – guys who watch every dollar – have spent $50K to $90K and keep going. They wouldn’t do that if it wasn’t working. Nobody would.
That’s not a testimonial. That’s a track record.
Is Dirt2Dollars Expensive?
Let’s talk about whether Dirt2Dollars is expensive. I hear this question a lot. And my answer is always the same.
Compared to what?
Compared to losing $50,000 in revenue because you don’t have enough leads coming in? Compared to sitting around waiting for referrals that may or may not come? Compared to watching your crew sit idle because there’s no work on the calendar?
Compared to buying shared leads where you’re racing to the bottom on price? Where the homeowner is getting called by five different contractors and just picking whoever’s cheapest? Those people aren’t your ideal buyers. They’re bargain shoppers. You don’t want them.
The Dirt2Dollars cost is an investment. And most contractors make back their investment within the first 30 days. One closed job can pay for an entire month of marketing. Sometimes two or three months.
So is Dirt2Dollars expensive? If you close the deals we put in front of you, no. Not even close. It’s the cheapest growth lever you’ll ever pull.
The question isn’t whether Dirt2Dollars is expensive. The question is whether you can afford to keep doing what you’re doing. Because if you’re relying on referrals and word of mouth, you’re leaving serious money on the table.
Every contractor who’s worked with us says the same thing. “I wish I started sooner.”
Don’t be the guy who waits another year.
Is Dirt2Dollars Worth the Investment?
We’ve worked with over 250 contractors nationwide. Land clearing. Excavation. Grading. Demolition. Forestry mulching. Tree service. Hardscaping. You name it.
Our average Dirt2Dollars ROI is 6 to 10x. That means for every $1 you spend with us, you can expect $6 to $10 back in closed jobs. Some clients do way better than that. It depends on your market, your close rate, and your average job size.
Here’s what I want you to understand about us. We care about retention. We literally cannot grow our business if we aren’t getting our clients results. We can’t keep clients if we aren’t making them money. We can’t get referrals if people aren’t happy.
We appreciate every dollar our clients pay us and we’re going to do a really good job with it. That’s not a sales pitch. That’s how we stay in business.
Every deal we do is entirely custom. We don’t do cookie cutter. Your market is different from the next guy’s market. Your average job size is different. Your goals are different. So your strategy should be different too.
Is Dirt2Dollars worth it? Look at the numbers. Look at the case studies. Look at the 25+ contractors who’ve been with us for over a year and keep investing.
The results speak for themselves.
What If It Doesn't Work?
I get it. You’ve been burned before. Most contractors have.
You’ve tried the shared lead platforms. You paid for leads that went to five other contractors. You raced to the bottom on price just to win the job. And even when you won, the margins were garbage.
Or you hired a marketing agency that was decent at getting leads. But then what? They handed you a name, phone number, and email and said “good luck.” No follow up. No qualification. No appointment booking. Just a list of people who may or may not even answer the phone.
That doesn’t work. And you know it doesn’t work because you’ve lived it.
Here’s why Dirt2Dollars is different.
We don’t just generate leads. We kickstart the entire sales process. When a lead comes in, our in-house call center gets on the phone within 5 minutes. They nail that first impression on behalf of our clients. They qualify the homeowner. They make sure they’re a good fit – they own the property, they have a real need, and they have budget. Then they book an on-site appointment. Date, time, and address on your calendar.
All you have to do is show up and do the two highest-revenue things in your business – close the deal and do the work.
If you’re going to show up to the appointments we book for you, it’s going to be very tough to fail with us. I mean that.
Have people failed with us? Yes. I’ll be honest about that. It happens. But when we look at why, it’s normally one of two things. Either they have a sales issue on their end – they’re not closing the deals we put in front of them. Or they literally don’t show up to the appointments.
That’s crazy to say out loud. But it happens. We book the appointment, send all the details, and the contractor just doesn’t go. You can’t help someone who won’t help themselves.
But for contractors who show up and do the work, our results speak for themselves.
And here’s the Dirt2Dollars guarantee. We guarantee 30 on-site appointments in 90 days. If we don’t hit that number, we keep working for free until we do. That’s how confident we are in what we do.
We don’t make that guarantee because it sounds good in marketing. We make it because we hit it. Over and over again.
How Does Dirt2Dollars Compare to Other Agencies?
If you’re shopping around for the best marketing agency for land clearing contractors, here’s what you need to know about how we stack up.
Most marketing agencies do one thing. They run ads. Maybe they build you a website. Maybe they do some SEO. Then they hand you a list of leads and say “here you go.”
That’s where it ends. You’re on your own to call those leads, qualify them, chase them down, and try to book appointments. While you’re also running your business, managing crews, and doing estimates.
That’s not how we operate.
Dirt2Dollars runs the ads AND works the leads. Our in-house call center contacts every single lead within 5 minutes. We qualify them. We book real on-site appointments on your calendar.
Your leads are 100% exclusive. They’re never shared with another contractor. When someone fills out a form or calls in from your ad, that’s YOUR lead. Period.
We don’t just run ads. We run ads, call leads, qualify them, and book appointments. You just show up and close.
And we back it up with our 30 on-site appointment guarantee. No other land clearing marketing agency is doing that.
When you compare Dirt2Dollars reviews and pricing to what else is out there, the value is clear. You’re not just paying for ads. You’re paying for a full system that puts qualified appointments on your calendar.
Dirt2Dollars Price vs. Doing It Yourself
Some contractors think about running their own ads. And honestly, you could. You could spend $50 to $100 a day on Facebook ads and get some leads.
But then what?
Who’s calling those leads? Who’s qualifying them to make sure they actually own the property and have a real project? Who’s booking the appointments?
Here’s the reality. You’re on a job site. You’re running equipment. Your phone rings. You can’t answer it.
That lead just called someone else.
Every missed call is a missed job. Every lead that doesn’t get called back within 5 minutes is a lead that goes cold. And cold leads don’t turn into revenue.
The real land clearing marketing agency cost isn’t just the management fee. It’s the cost of NOT having someone work those leads. It’s the jobs you lose because nobody answered the phone. It’s the revenue that walks away while you’re busy doing the actual work.
Running your own ads saves you the management fee. But it costs you in missed opportunities, wasted ad spend on leads you never follow up with, and time you don’t have.
The math almost always favors having a team handle it for you. And that’s exactly what Dirt2Dollars does.
Frequently Asked Questions About Dirt2Dollars Pricing
Q: How much does Dirt2Dollars cost?
A: Dirt2Dollars pricing ranges from $1,500 to $15,000+ per month depending on your goals, your market, and how aggressively you want to grow. Most contractors start between $3,000 and $5,000 per month total. This includes a management fee and ad spend. Book a demo to get a custom quote.
Q: What is the Dirt2Dollars price?
A: The Dirt2Dollars price depends on your specific situation. Pricing is broken into a management fee (which covers your marketing team, in-house call center, and customer success manager) and ad spend (which goes directly to the ad platforms). Total monthly investment for most contractors ranges from $3,000 to $5,000 to start.
Q: Is Dirt2Dollars expensive?
A: Compared to the cost of not having enough leads, no. Our clients typically see a 6-10x return on their investment. One contractor invested $5,000 per month and hit $350,000 in revenue in a single month. Most clients make back their investment within 30 days.
Q: Is Dirt2Dollars legit?
A: Yes. Dirt2Dollars has worked with over 250 contractors nationwide. We have a 4.4 star rating on Trustpilot, video testimonials from real clients on YouTube, and 25+ contractors who signed annual agreements over a year ago and are still with us. We guarantee 30 on-site appointments in 90 days.
Q: Is Dirt2Dollars worth it?
A: For contractors doing $200K+ per year who can handle more work, yes. Our average client ROI is 6-10x. One client had $750,000 in pending bids after just 5 weeks. Another went from 3 estimates per week to 15-20.
Q: What if Dirt2Dollars doesn’t work for me?
A: If we don’t deliver 30 on-site appointments in 90 days, we keep working for free until we do. Every campaign is monitored biweekly with full performance reviews. If something isn’t working, we scale back spend and pivot before you even have to ask.
Q: What results does Dirt2Dollars get?
A: Results vary by market, but most contractors see their first appointments within 1-2 weeks. We’ve helped contractors go from zero incoming leads to fully booked calendars. One client went from 3 estimates per week to 15-20 and hit $350K in a single month.
Q: Should I hire Dirt2Dollars?
A: If you’re a contractor doing $200K+ per year, you have crew that can handle more work, and you want qualified appointments on your calendar without chasing leads yourself, yes. Book a demo and we’ll tell you honestly if we can help.
Q: What do you get with Dirt2Dollars?
A: A full marketing team (Facebook/Instagram ads, Google ads, SEO, websites, email marketing), an in-house call center that contacts leads within 5 minutes and books on-site appointments on your calendar, a dedicated Customer Success Manager, biweekly campaign review calls, and a 30 on-site appointment guarantee.
Ready to Find Out What Dirt2Dollars Would Cost for Your Business?
Every deal we do is entirely custom. I can give you ranges all day. But the best way to find out exactly what it would cost for your specific business is to talk to us.
We’ll look at your market. Your goals. Your current revenue. Your crew capacity. And we’ll tell you exactly what it would take to get you where you want to go.
No pressure. No hard sell. Just an honest conversation about whether we can help.
If we’re not the right fit, we’ll tell you. We’d rather be straight with you than waste your time or ours.
But if we are the right fit – and for most contractors doing $200K or more per year, we are – this could be the best business decision you make this year.
Over 250 contractors nationwide trust us with their growth. Over 25 of them have been with us for more than a year. Our average ROI is 6-10x. And we guarantee 30 on-site appointments in 90 days.
You’ve read the pricing. You’ve seen the case studies. You’ve heard the guarantee. Now it’s on you.
Book a Demo: https://dirt2dollars.com
Check out more client results on our Case Studies page: https://dirt2dollars.com/client-stories/
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About the Author
Brady Carlson is the co-founder of Dirt2Dollars, the leading marketing agency for land clearing and excavation contractors. Dirt2Dollars has helped over 250 contractors nationwide grow their businesses through exclusive lead generation, in-house appointment setting, and dedicated customer success management. Learn more at www.dirt2dollars.com
